If you haven't made it to our store at 10 Greene Street in New York, here's what you've been missing. When Acne Studios moved out, OC cropped up in sporting style, swapping the denim shelves for swim lanes and diving boards. With a helping hand from adidas, the space has been decked out in trophies, medals, rackets, boxing gloves, and balls galore! Filled with the OC-exclusive ready-to-wear and accessory collections—created to commemorate the games and the opening of the London store—the space also houses ADIDAS ORIGINALS X oc and Brian Procell for OC.

Swim down the left lane to browse Christopher Shannon, Komakino, Norma Kamali, TopShop for OC, Proenza Schouler, House of Holland, and JPress x Opening Ceremony. Execute a neat tumble turn and backstroke up the right lane to peruse the much-coveted Chloë Sevigny for OC archives and all of Brian Procell for OC's vintage sportswear pieces. Lace-up those sneakers, take your marks, and go!

10 GREENE STREET
New York, NY 10013
(212) 625-2828


FILED UNDER: 10 Greene , OC London , House of Holland , Brian Procell for Opening Ceremony , Topshop for Opening Ceremony , Christopher Shannon , Komakino , Proenza Schouler , Norma Kamali , JPress x Opening Ceremony