Rodarte’s new techno-thriller, Aanteni, starts from the inside out with a shot of swirled blue and red bloody liquid that looks like footage from an episode of Planet Earth set inside your arteries. Mixing the organic with the man made and the primitive with the modern, as Rodarte’s so used to, the scheme unfolds as an overwrought Guinevere van Seenus bolts through Paypal founder Elon Musk’s abandoned Space X jet lab in Hawthorne, California. Juxtaposing mirage-like scenes of ocean side cleansing against frenetic imagery, the film is put in place by a slow, lapsed momentum that’s carried along to the tune of a No Age original score. The finale culminates to a blast off into outer space where the lab obscures itself with its neighboring ocean and earth turns into a pattern reminiscent of one of Rodarte’s own marbled creations.

Created with frequent collaborator and dear friend Todd Cole, the short film is made in reverence for the space race, whose historical significance designer Laura Mulleavy claims, “has defined generations of artists in their desire to use new mediums and question the established rules they were taught to follow.” The motive expressed by Laura is one that we can’t help but see mirrored in Rodarte’s own pioneering spirit, one that’s already allowed them to ‘win the race’ as their self-taught and innovative designs have been so lauded by the CFDA. See the clothes, as well as the video here.



FILED UNDER: rodarte , video , annteni , Guinevere van Seenus , Todd Cole