In anticipation of the 2012 London Olympics and the opening of our first London store, we are super excited to present our FW12 capsule collections with adidas Originals. Combining elements of swim and cycling with a 90s street attitude, the collections are an ode to sports.
Callng on playful prints—a kaleidoscopic mini-floral, a hypnotic splatter-paint motif, and the iconic bandana print of OC—the mostly unisex collection uses a range of dynamic fabrics including dry-swim spandex, neoprene, nylon twills, and reflective finishes. For girls, sleek body-con dresses, halter tops, and peplum dresses leap ahead of the pack, while for the boys, crisp chambray shirting, French terry polos and oversize neoprene parkas round out a fresh and youthful collection. Footwear follows the collection’s 90s motif, featuring unisex jelly sandals and printed neoprene water-socks. Other highlights include our reinterpretation of the classic Samba sneaker, as well as a bold new BMX-style high-top with a discreet printed sole.
Shot by Josh Olins and styled by Jay Massacret, the campaign features models Xiao Wen Ju, Camille Rowe, Jordan Torres, and Shane Gibson.