Mark 'Gator' Rogowski with a Gator print deck
An example of the famous Gator print
The classic VSW logo
A skater with a Guardian board, 1986
Skate legend Mark Gonzales
Body and Sole ad with Mark Rogowski
A skate advert from 1988
Vision Street Wear fashions
More VSW fashions
The Psycho Stick being tossed into a crowd
An old school VSW ad
Another classic VSW symbol, the Aggressor
Vision ad starring Tom Groholski
Vision Recess Riot Squad ad
Street Smart: an ad from 1986
Chloë's resort 2012 runway show earlier this week showcased her collaboration with cult streetwear brand Vision Street Wear, so we thought it would be the perfect time to dust off some archival images of THE skate brand for our generation's skaters.
With its iconic logo (stamped all over some of the collection's pieces), bold prints (like the Gator print seen in the show's backdrop) and symbols (the Psycho Stick), Vision Street Wear was the biggest brand in skateboard culture from the mid-80s through the early 90s. From its bold neon designs to its sponsorship of pros like Mark Gonzales (who invented street skateboarding when downhill 'slalom' racing was, quite literally, the way to go), old-school VSW today represents both the flash of the 80s and the meaning of the decade as a turning point in skating history.
In addition to being the go-to uniform for the entire GT/Dyno crew, Mike Dominguez and Craig Grasso, the brand was the first to recognize and promote the relationship between skateboarding and music, becoming associated with acts like the Red Hot Chili Peppers and Rancid. Mark Gonzales was featured in friend of OC Harmony Korine's Gummo and our pal Spike Jonze's How They Get Here. Mark also appeared in the video for "Any Fun" by Coconut Records, Jason Schwartzman's band, alongside Chloë. As you can see, the collaboration feels only natural. Check out these amazing archival images from our friends behind VSW!