Before FJÄLLRÄVEN, backpacks were awkwardly saggy, pear-shaped sacks whose contents sank to the bottom and caused an uncomfortable strain on the back and shoulders. But once the mountain-trekking founder of the brand introduced the now classic pack, a super lightweight bag built on a frame that distributes weight equally and allows for carrying things higher and closer to the spine, the brand really hit it home with outdoor adventurers and Swedish kiddies alike.
Just like the harsh climate-defying (and cuddly!) Arctic Fox to which the brand attributes its name and logo, the rucksacks are impervious to almost everything, designed to last forever so as to minimize consumption and waste. So whether it's to go green or to make others green with envy, there are plenty of reasons to own the undeniably classic Kånken. Check out these old-school images of Fjällräven in its element!