In April 2013, Opening Ceremony opened a brand new flagship store on Cats Alley in Tokyo’s Omotesando neighborhood, with help from special guest Hello Kitty. Replacing the original Opening Ceremony Tokyo flagship in Shibuya, opened in 2009, the Omotesando store occupies a four-story, 13,000-square-foot building designed to encompass the full range of the OC universe. Located on a major thoroughfare for Tokyo street fashion, the store celebrates the city’s eclectic style with four themed floors featuring bright Ben Day–inspired graphics and painted animal-shaped display cases.
To celebrate the Omotesando opening, brands including Kenzo, Rodarte, Pamela Love, Peter Jensen, and Band of Outsiders created exclusive product for the store. In addition, Opening Ceremony debuted a collaborative collection with Japanese model and actress Kiko Mizuhara. OC’s own men’s and women’s collections as well as collaborations with Chloë Sevigny, Yoko Ono, adidas Originals, DKNY, and G.V.G.V. are also carried at the store.
Opening Ceremony’s second Tokyo outpost, located in the city’s Shinjuku train station, reflects OC’s love affair with travel. Spread over two floors, the store is curated in true Opening Ceremony style, stocking brands from around the world as well as a unique selection of exclusive items. On the first floor, a one-stop commuter shop provides visitors with an A-Z of travel essentials, from snacks and magazines to a range of customized OC goodies.